7 Tips on Maximising your Working Capital
Cash is king – an old chestnut, but it’s always suprising how easy it is to lose sight of the basics when you’re running a small business. David Bloom provides a useful cash flow check list
In short the quicker you get cash in the door from your
customers and the slower it has to leave to pay your suppliers, the better as
that cash stays in the business and works harder for you. Some business models
work a lot better than others in this regard.
If you’ve got large blue chip customers who don’t pay for
60 to 90 days and expensive staff who need a pay cheque every month, you’re
going to have a bigger challenge managing working cap than say a restaurant
where cash is in the till before you have to pay for food and wages – nice!
Here are seven tips to maximise your working capital
assuming the business is trading normally and not in some kind of crisis or
recovery situation.
1. Minimise your payment due date on your invoices
On your invoices clearly state “Payment due within X days”.
Then ask yourself why this can’t be “Payment due on presentation of the
invoice”. The answer may be due to industry standards for your line of
business. Just remember if you say 30 days, you won’t get paid until Day 45 or
later so you might as well put the earliest date possible.
2. Stay on top of collections
Cash is the lifeblood of your business. Those invoices
you’re sending out need monitoring and collecting on. It is a fact of business
life these will not get paid on time and you have to proactively manage the
debtor’s ledger. Make this part of the job of your finance manager and/or admin
support in the office, if one is available.
3. Margin – look for the 80:20
Make sure you know which products or services you provide
generate the most gross margin. Often times 80% of your margin will come from
20% of your product or service. Unless there is some strategic reason why you
need to, don’t waste time and effort on chasing in cash and paying suppliers
for product that add nothing to the bottom line or worse, lose you money.
4. Stockholding – the cardinal sin
Related to margin, don’t keep cash tied up in stock.
Knowing your sales volumes will help you keep track of how much stock you
should be holding.
5. Keep a rolling weekly cash flow
Forecast your cash requirements on at least a rolling
12-month. Know when cash is tight which is usually around month end for
salaries and quarter end for VAT and rent payments. If you don’t know where you
are with cash it will bite you hard and possibly give you a fatal wound.
6. Communicate a payment policy
Let your suppliers know that you do one payment run a month
and it’s on X date. Let them know that payment dates are in the month following
receipt of invoice. Depending on the size of your suppliers, some will accept
and some will dictate to you. Having one a month will also free up your finance
manager’s time for collections.
7. Treat your preferred suppliers different to
other suppliers
If you have key partners such as licensors, business
advisers, treat them like employees and pay on time unless cash flow dictates
otherwise. Do not let poor payment become a demotivator or bone of contention
with people critical to your success.
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